Privacy Policy

Last updated September 12, 2013

When you register with or use a website operated by Insight Out of Chaos LLC (“IOOC” or “us”), including PetStoreMarketer.com (the “Site” or “Sites”) or the features and functionality that is available through the Site (such features and functionality, together with the Site, are referred to in this Agreement as the “Services”), you provide and IOOC acquires and uses certain information.  Because IOOC values your privacy, it has created this Privacy Policy to explain to you what information it collects, how it protects and uses that information, and how you can access and update that information. 

Please read this Privacy Policy carefully. By using any portion of the Services, you agree to the provisions of this Privacy Policy.

 

The Information We Collect And Use

This Privacy Policy refers to several different kinds of information. 

“User Information” is any personally identifiable or anonymous information relating to you or your use of any portion of the Services.  User Information includes Account Information and Contact Information (defined below).  User Information does not include “Customer Information.”

If you register with and/or subscribe to services, you provide us with Account Information.  “Account Information” is any information about you, your account, or your business, including your Contact Information (defined below), billing information, and other account-related information that is necessary or useful for us to manage your account, your access to special features or services offered through the Services and privacy preferences.

“Contact Information” means information that allows someone to identify or contact you or your business, including, for example: your name, address, telephone number and email address.  When you register with IOOC, you provide us with Contact Information.

“Customer Information” is the information about your customers that you maintain and store on the Services.  It includes any and all information you collect from your customers, such as their name, address, telephone number, email address, transaction history, and the like.

 

You can browse the Site and use many features without registering or providing personally identifiable information about yourself.  There is information about your computer hardware and software, however, that is automatically collected by IOOC. This User Information can include your IP address, browser type, domain names, access times and referring website addresses. This information is used by IOOC for the operation of the Services, to maintain quality of the Services, and to provide general statistics regarding use of the Services. 

When you register with the Site or subscribe to the Services, you provide IOOC with Account Information.  If you subscribe to the Services, you can store, manage, and manipulate Customer Information.  If you use the Services to create and send communications to your customers, IOOC collects and tracks that information, and we similarly collect and track information that is generated when customers respond to such communications.   

The Services may allow users to create profiles and post or transmit messages, comments, computer files, and other materials. IOOC does not monitor such transmissions, and therefore IOOC cannot be responsible for any personally identifiable information or other User Information that may be contained in such transmissions. Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through public message boards or forums, this information may be collected and used by others.

IOOC may retain communications relating to customer support, and/or information drawn from such communications, for statistical and/or reference purposes.

We Use Cookies And Web Beacons

A “cookie” is a text file that is sent from a web server to your browser and is stored on your computer’s hard drive.  Like most websites, the Services may use “cookies” and web log files to help personalize your online experience.  One of the primary purposes of cookies is to provide a convenience feature to save you time. The cookie tells the Web server that you have returned to a specific page, and it allows IOOC to display information consistent with your settings and preferences. For example, if you register for the Services, a cookie helps the Services to recall your specific information on subsequent visits. This simplifies the process of recording your Account Information, such as billing addresses, shipping addresses, and so on.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Services.  You can also erase cookies from your computer.  Your internet browser help screen or manual should thoroughly explain this process.

Web Beacons

Web pages may contain electronic images (called a “single-pixel GIF” or “web beacon”) that are used to count users who have visited that page, or to access certain cookies.

Information about your visits to the Site, such as the number of times you have viewed an ad, may be used to serve ads to You. In addition, IOOC may share Site usage information about visitors to IOOC’s sites with IOOC’s web advertising partners for the purpose of managing and targeting advertisements and for market research analysis on the Sites.  Once you have clicked on an advertisement and left the Site, the Privacy Policy no longer applies and you should read the privacy policy of the advertiser to see how your personally identifiable information will be treated on its site.

If you use the Services to create and send communications to your customers, those communications may include web beacons to enable IOOC to collect and track information about customer responses to such communications.

Communications From Us

IOOC may communicate with you through email and notices posted on the Site or through other means available through the Services.  The email communications may relate to the proper functioning of your account and the Services, or they may maintain promotional information.

Use of Customer Information

You can use the Services to store, manage, and maintain Customer Information.  IOOC may use and disclose Customer Information (including personally identifiable Customer Information) to send communications at your request or on your behalf.   IOOC may analyze, data-mine, and otherwise manipulate de-identified and aggregated Customer Information, and it may use and exploit any reports, compilations, or analyses that it creates (collectively, “Analyses”).  IOOC may use and disclose such Analyses, but it will not disclose any personally-identifiable Customer Information in such Analyses.     

How We Protect Your Information

IOOC uses commercially reasonable means, including technological, administrative, and/or physical safeguards, to protect the confidentiality of User Information and Customer Information.  For instance, IOOC stores User Information and Customer Information on computer servers that are maintained in a controlled, secure environment, and IOOC takes commercially reasonable measures to protect those servers and your User Information and Customer Information from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

No method of safeguarding information is perfect, however, and IOOC cannot and does not guarantee that your User Information and Customer Information will be 100% secure.

Sharing Information with Third Parties

IOOC does not rent, sell, or share personally identifiable User Information or Customer Information with other people or non-affiliated companies except to provide products or Services that you have requested, or when IOOC has your permission, or under the following circumstances:

  1. IOOC may use or disclose Analyses of aggregated, de-identified Customer Information to develop marketing programs, to target opportunities, to provide the Services, and for other purposes consistent with the overall objectives of the PetStoreMarketer.com program.
  2. IOOC will share User Information and Customer Information with trusted partners to carry out or to provide specific services or information. For instance, IOOC may use a credit card processing company to bill you for fees, or it may use a third party mailing house to send communications to your customers at your request or on your behalf. These third parties may retain, share, or store any personally identifiable information so as to provide these services.  IOOC will put in place commercially reasonable nondisclosure agreements with such third parties.
  3. IOOC responds to subpoenas, court orders, or legal process, or to establish or exercise IOOC’s legal rights or defend against legal claims.
  4. If IOOC believes, in its sole discretion, that it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of the Site terms of use, or as otherwise required by law.
  5. IOOC may transfer User Information and Customer Information if IOOC is reorganized, acquired by or merged with another company, or in connection with a sale of assets to another person or entity.  Any third party to which IOOC transfers or sells its assets will have the right to continue to use User Information and Customer Information under the terms of IOOC’s then-applicable privacy policy.  IOOC or its successor will notify you before your User Information or Customer Information becomes subject to a different privacy policy.

In addition, IOOC may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your Contact Information is not transferred to the third party unless IOOC has your consent. IOOC may share User Information with trusted partners to help IOOC perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. These third parties may retain, share, or store User Information so as to provide these services.  IOOC will put in place commercially reasonable nondisclosure agreements with such third parties.

IOOC does not collect, use, or disclose sensitive personal information, such as race, religion, or political affiliations, without your explicit consent.

Accessing and Changing Your User Information

You can review and make changes to the User Information that you provided to IOOC at any time by logging in to your account. Please be aware that even after your request for a change is processed, IOOC may, for a time, retain residual information about you in IOOC’s backup and/or archival copies of its database.

If you provide IOOC with User Information, you have the following rights with respect to that information:

  • To review the User Information that you have supplied to IOOC
  • To request that IOOC correct any errors, outdated information, or omissions in User Information that you have supplied to IOOC
  • To request that your User Information not be used to contact You (subject to the terms of your subscription to the Services)
  • To request that your User Information be removed from any solicitation list that IOOC uses (subject to the terms of your subscription to the Services), and
  • To opt out of being solicited by IOOC or third parties (see “Opt Out Procedures,” below)

If you request that your User Information be deleted from IOOC’s records, there may be a brief delay in IOOC’s processing that request, while IOOC verifies that the request is valid and originates from you as opposed to an unauthorized third party.  Please note that if you request that your User Information be deleted, IOOC shall have the right to terminate and/or limit your access to the Site.

If you terminate your subscription to the Services (pursuant to the terms of your subscription), IOOC may retain your User Information in its records for IOOC’s business purposes. 

To exercise any of these rights, please send your request to CustomerService@PetStoreMarketer.com. Please send your request using an email account that you have registered with the Site under your name.

Opt-Out Procedures

When you register for the Services, IOOC may ask you for your marketing preferences.  You can opt out of having your Contact Information shared with third parties for marketing purposes or from receiving marketing and promotional materials from IOOC.  You can also edit your marketing preferences at any time to opt out of receiving such marketing materials.

From time to time, new categories of marketing communications might be added to the marketing preferences page. Users who visit this page can opt out of receiving future marketing communications from these new categories or they can unsubscribe by following instructions contained in the messages they receive.

IOOC reserves the right to send you certain communications relating to the Services, such as service announcements and administrative messages that are considered part of account, without offering you the opportunity to opt out of receiving them.

You can also opt-out by sending an email to CustomerService@PetStoreMarketer.com or written mail to:

Insight Out of Chaos, LLC

80 Broad Street, 25th Floor

New York, New York 10004
Attention: Spencer Hapoienu

Please include your name, email address and the specifics of your request. However, after you opt-out IOOC or its trusted partners may continue to contact you via email for administrative or informational purposes, including follow-up messages regarding the administration of your account, any Services, features or functions you have enrolled in or registered to use, any promotions you have participated in or have entered, goods and/or services you have ordered, or other transactions you have undertaken through the Services.

Changes to this Privacy Policy

IOOC may update this Privacy Policy from time to time to reflect company and customer feedback. IOOC encourages you to review this Privacy Policy periodically to be informed of how IOOC is protecting and using your information.  When such a change is made, IOOC will update the “Last Updated” date above, and it may, but is not required to, send you an email or post a notice on the Site.

Feedback

If you have questions or comments regarding this Privacy Policy, you may contact IOOC at CustomerService@PetStoreMarketer.com.  IOOC will use commercially reasonable efforts to respond. 


 

CALIFORNIA PRIVACY RIGHTS

Residents of the State of California have the right to request a list of all third parties to which a company conducting business in California has disclosed personally identifiable information during the preceding year for direct marketing purposes. Alternatively, the law provides that if the company has a privacy policy that gives either an Opt-out or Opt-in choice for use of your personally identifiable information by third parties for marketing purposes, the company may instead provide you with information on how to exercise this choice.

IOOC qualifies for this alternative option:  it has a comprehensive privacy policy and provides you with details on how you may either Opt-out or Opt-in to the use of your personally identifiable information by third parties for direct marketing purposes (see “Opt-Out Procedures” above).  Therefore, IOOC is not required to maintain or disclose a list of the third parties that received your personally identifiable information for marketing purposes during the preceding year.

 

 

Last Updated:  September 12, 2013

 

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